Google Ads for Landscapers
We take pride in the fact that we've helped landscaping companies generate millions of dollars in revenue as a result of managing their Google Ads.
Unlike most marketing and advertising agencies, we're specialists in working with landscapers to build their businesses.
Are you in need of getting more customers? Here are some fun facts about Google Ads:
- You only pay money when someone clicks on your ad.
- You can turn off your ads at any time.
- These ads are very good at targeting potential customers in your market.
- You can specify the exact area where you'd like to get clients.
Unlike SEO, Pay Per Click ads are perfect for anybody who wants to get immediate results. SEO can take months before you get new customers, and ads can sometimes take as little as a few days.
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Types of Ads & How They Work
When you advertise with Google, you're typically looking at three main ways to promote your company. All advertisments fall under one of these three categories:
- Search Ads
- Display Ads
- Video Ads
Before we cover each of these, let's talk a little bit about how they work:
Google ads work on a "Pay Per Click" (PPC) basis. That means when someone clicks your ad, you pay money. If nobody clicks your ad, you're usually not paying money (there are a few exceptions to this rule).
Landscapers love having ads for their company because of how fast they result in leads for their business. What some might consider a "downside" is that they can be somewhat expensive to run.
It's important to keep in mind that you're paying for clicks; you're not paying for leads. So if your website is poorly designed, or your content is weak, you might lose money in your campaign (that's why landscapers hire us to consult with them and design pages that turn visitors into customers).
That said, the smart landscaper understands the lifetime value of a customer and takes that into consideration when figuring out the cost to acquire a client.
For example, if a lawn mowing contract is worth $1,200 per year, and the average customer upgrades their services, making the average customer worth $3,000 per year, it probably isn't bad if it costs you $50 to acquire a new customer.
That said, let's talk about the different ways to run advertisements with Google.
Search Ads
These types of ads are the most common, and often times the most lucrative for our clients. They appear at the top of the Google search results, as well as the top of Google Maps (as long as you have a Google Business Profile).
Something important to know about these types of ads is that they're best when you specifically target people who are ready to buy. They aren't as effective if your targeting is weak.
Display Ads
Have you ever seen a banner advertisement on a website? These are display ads. In our experience, these ads typically don't get clicked as much as the ads that appear in Google searches, however, they're great for remarketing (targeting people who have been to your website and haven't become a customer).
These types of ads might be great for some and not others. Typically we recommend taking advantage of our free consultation so that we can figure out the best form of advertising for your business!
Video Ads
Our clients love these ads for getting more brand recognition, as well as remarketing to people who have visited their website and haven't become clients yet (similar to display ads).
If you've ever gone to YouTube and watched an ad that shows up before your video plays, that's a video ad. It's managed on the same platform where you manage your Google and Display ads.
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Frequently Asked Questions
Google ads work on an auction system where the highest bidder typically gets their ads at the top of the screen.
That said, we've seen clicks cost anywhere from an average of $3 - $20. However, this varies greatly depending on the service you're advertising, the location, and the competition in your market.
For example, if you're in a small town with no competition for 50 miles, you're probably going to spend closer to $3 per click (maybe even less). And if you're in a large city with 100 other landscaping companies that are all advertising, you might spend closer to $20 per click.
The best way to find out is to do a consultation with us so that we can take a look for you.
Typically we recommend anywhere from $1,000/month to $5,000/month. The more you spend, the more your ad campaign can be optimized, and the cheaper it costs for you to obtain a lead.
It's important to keep in mind that you're spending money to make money. If I gave you $10 for every $1 you give me, how much would you give me?
Having an ad budget of around $500/month can take a bit more work to start producing good results. It might feel like you're saving money, but in the end, it'll likely cost you more.
According to a survey done for people running ads, they found that their ads converted at an average of 3.1% - 6%. These numbers aren't bad if your cost per click is low (which is the case for most landscapers we work with).
It's vital that your site is set up to convert visitors into customers so that you can have a high success rate.
A large majority of people who run Google Ads are satisfied with the results they get, which is another indicator that there's a good success rate.
If you'd like fast results and you're not concerned about the long-term costs, PPC (Google Ads) are the way to go.
However, if you'd prefer more of a long-term strategy that gives you more leads at a lower cost, then SEO is by far the better choice.
On average, PPC ads produce a 200% ROI (that's across different industries). Meanwhile, SEO typically results in 2,200% ROI. So you can see there's a big difference in the overall return.
But the answer is simply based on what you're looking for. Most companies we work with prefer to use both at the same time in an effort to completely take over their market and become the number-one name in landscaping for their area.