Google Ads for Landscapers
We take pride in the fact that we've helped landscaping companies generate millions of dollars in revenue as a result of managing their Google Ads.
Unlike most marketing and advertising agencies, we're specialists in working with landscapers to build their businesses.
Are you in need of getting more customers? Here are some fun facts about Google Ads:
- You only pay money when someone clicks on your ad.
- You can turn off your ads at any time.
- These ads are very good at targeting potential customers in your market.
- You can specify the exact area where you'd like to get clients.
Unlike SEO, Pay Per Click ads are perfect for anybody who wants to get immediate results. SEO can take months before you get new customers, and ads can sometimes take as little as a few days.
Types of Ads & How They Work
When you advertise with Google, you're typically looking at three main ways to promote your company. All advertisments fall under one of these three categories:
- Search Ads
- Display Ads
- Video Ads
Before we cover each of these, let's talk a little bit about how they work:
Google ads work on a "Pay Per Click" (PPC) basis. That means when someone clicks your ad, you pay money. If nobody clicks your ad, you're usually not paying money (there are a few exceptions to this rule).
Landscapers love having ads for their company because of how fast they result in leads for their business. What some might consider a "downside" is that they can be somewhat expensive to run.
It's important to keep in mind that you're paying for clicks; you're not paying for leads. So if your website is poorly designed, or your content is weak, you might lose money in your campaign (that's why landscapers hire us to consult with them and design pages that turn visitors into customers).
That said, the smart landscaper understands the lifetime value of a customer and takes that into consideration when figuring out the cost to acquire a client.
For example, if a lawn mowing contract is worth $1,200 per year, and the average customer upgrades their services, making the average customer worth $3,000 per year, it probably isn't bad if it costs you $50 to acquire a new customer.
That said, let's talk about the different ways to run advertisements with Google.
These types of ads are the most common, and often times the most lucrative for our clients. They appear at the top of the Google search results, as well as the top of Google Maps (as long as you have a Google Business Profile).
Something important to know about these types of ads is that they're best when you specifically target people who are ready to buy. They aren't as effective if your targeting is weak.
Have you ever seen a banner advertisement on a website? These are display ads. In our experience, these ads typically don't get clicked as much as the ads that appear in Google searches, however, they're great for remarketing (targeting people who have been to your website and haven't become a customer).
These types of ads might be great for some and not others. Typically we recommend taking advantage of our free consultation so that we can figure out the best form of advertising for your business!
Our clients love these ads for getting more brand recognition, as well as remarketing to people who have visited their website and haven't become clients yet (similar to display ads).
If you've ever gone to YouTube and watched an ad that shows up before your video plays, that's a video ad. It's managed on the same platform where you manage your Google and Display ads.