Advertising For Landscapers
Looking for a reliable company with a track record of successful lawn care advertising campaigns? We've got you covered.
Unlike most advertising companies, we specialize in digital ads for lawn care and landscaping companies. We not only know the advertising industry, but we understand the landscaping industry too! That means we can work with you to craft an incredible ad for your specific market.
Take a look at some of the areas where we can help you advertise your business:
Which Ads Are Best for You?
The best answer is going to be the platform that produces the highest return on your investment. While all platforms are great for ads, it's always a good idea for us to talk about your company's needs to determine what kind of advertising campaign will get you the most bang for your buck. However, let's dive into what we've found to be most effective.
These ads are highly effective in targeting the right people. They're great at honing in on people who are ready to make a purchasing decision and turning them into leads.
That's why most people who sign up for advertising choose Google ads as their first choice. However, there are other platforms that can also be highly effective when it comes to generating leads for your business.
Bing has far less search traffic than Google. And because it's not the most popular search engine, these ads typically cost a lot less.
So when it comes to advertising, Bing is another great choice for targeting your local market, and you'll be able to do it at a cheaper price!
Also known as "Google Local Service Ads", these are unique in the fact that you only pay for leads, rather than clicks. One of the best parts about them is that if Google tries to charge you for a call that wasn't a lead, you can always dispute it and get a credit to your account.
Technically, you could say that this is more of a lead generation service. However, it also advertises your business by putting it at the top of Google, and your customers can rest assured that your company has had a thorough background check, indicating that you're a legitimate business.
There are two ways that YouTube ads can be very helpful to your business.
- You can make your brand known in your market.
- You can market to people who have visited your website but didn't become a customer.
Most companies prefer to use YouTube ads for the second option because it helps ensure that your marketing budget is resulting in more clients.
Facebook & Instagram
These platforms work similarly to YouTube ads. However, the targeting for these ads can sometimes be a bit better than YouTube. So while YouTube ads can be great for brand recognition, Facebook and Instagram will accomplish that plus you might also get new customers.
The downside is that these ads tend to be a bit more expensive than YouTube ads. In fact, you might reach thousands of people in your city with YouTube ads, and only a few hundred with the same budget on Facebook and Instagram.
That said, most landscapers prefer to use these ads to market to people who have visited their website and didn't become a lead.