SEO For Landscapers
Are you looking for a way to get a massive number of clients without spending a fortune? We've got you covered.
We're not your average marketing company. We specialize in helping landscapers build and scale their businesses with search engine optimization and other marketing services.
Here are a couple of fun facts:
- The average ROI on an SEO campaign is 2,200%
- The average ROI on Pay Per Click advertising is 200%
That means on average for every dollar spent on an SEO campaign a person may receive approximately $22 in return.
But before we dive into all the benefits of SEO, let's cover what SEO is and how it works.
What is SEO?
SEO stands for "Search Engine Optimization". It's the practice establishing relevance in a website so that it shows up higher in search engines like Google, Bing and Yahoo.
For example, a website might say "I'm the best at what I do." But when Google sees that, they don't know what you do. So, if you wanted to do a little bit of SEO, you might say "I'm the best at landscaping in Colorado Springs."
When you make that second statement on your website, Google understands that you're good at landscaping, and that you operate in Colorado Springs.
Now, when someone searches for a landscaper in Colorado Springs, Google would consider that your website should be among the many that show up for that search.
Why Does SEO Matter?
Over the years there have been many studies done on what people are clicking when they do a search in Google.
As it turns out, on average about 37% of people will click on the first website that comes up (the first website that isn't an advertisement).
So if there's a 1,000 people every month going on Google to find a landscaper, how would you like to have 370 of them visit your website?
Some companies like to pay for leads, others might want to pay for advertising. But let's compare those to SEO.
SEO Compared to Buying Leads
Let's say for the sake of example, you're paying $20 per lead that gets sent to you. The leads you get are exclusive to you (they're not also being sold to other companies).
For $500 you could get 25 leads, which may not be a bad deal if those leads result in some high-ticket purchases or long-term contracts.
However, most companies who generate these leads are going to use generic websites that don't have your company information on it. So the lead your getting was never really introduced to your company, which means you might not close those leads as frequently as you would if they had decided to call you after visiting your site.
Now let's say that you're paying $500 every month for SEO and there's about 1,000 people searching for landscaping every month in your area.
When you're showing up at the top of Google, you'll likely get somewhere around 370 people to your site every month.
Not everyone visiting your site is going to turn into a lead. But for the sake of example, let's say 10% of them turn into a lead (37 leads).
Already, you're getting more leads than you would by paying a lead generation company.
Not only that, but these people have been to your site and they know who they're calling. This means that there must have been something about your company they liked.
You're SEO is also keeping you at the top of Google, which means that if you decide to stop, the results are going to be lasting. You may even be able to go on several months without having to pay anything to get all those leads.
At the end of the day, getting SEO for landscaping is one of the most effective ways to generate leads. YOU own the website that produces the leads.
SEO Compared to Advertising
Advertising is another effective way to generate leads. In fact, it's a great way to get results immediately. However, even ads don't produce the same kind of lead volume that you would get with SEO.
Advertising on billboards, TV, radio or magazines will create a sort of "shotgun approach". In other words, you're putting a message out there to everyone and hoping that someone who needs landscaping ends up seeing it.
When you're doing SEO, it's putting your website right in front of people who are looking for landscaping services. It's highly targeted.
One of the rules of advertising is that ads don't create desire. Ads are simply meant to put your services in front of people that already have a desire. This means that SEO is actually one of the most effective forms of advertising.
Another thing to note is that there are digital ads such as Google advertising, Bing, and social media.
However, once again, while these can be very effective in generating leads for your business, the average return on investment is nowhere near the same as SEO.
The only other type of advertising that produces a better return on investment than SEO is email advertising. The reason for this is that you're taking a list of clients you already have and you're getting them to make a second purchase. It also doesn't cost much to do.
Benefits of Search Engine Optimization
We've asked our clients what they like most about our SEO services, and here are some of the most common answers:
- High return on investment.
- Consistently drives leads and call volume.
- Unlimited leads for a low price.
- Becoming the top company in your market.
- Lasting results.
With all the benefits that SEO has to offer, it's no surprise that tens of thousands of people are looking for an SEO company every month.
If you're looking for an SEO company to help you take your landscaping business to the next level with a high volume of traffic generated to your site, give us a call! As mentioned earlier, we're not your average SEO company. We actually specialize in the landscaping industry!
SEO Frequently Asked Questions
Put simply, the length of time it takes for SEO to start showing results can vary depending on how much competition there is in your market.
However, on average an SEO campaign can take about 3-6 months to start showing results.
In rare cases, we've seen results in as little as 2 months. Also in rare cases (in extremely competitive markets) we've seen SEO take 7 months.
Showing up #1 in Google for several different search phrases (e.g. "landscaper in Atlanta", "irrigation installation Atlanta" and "outdoor lighting installation Atlanta") may not happen all within 3-6 months.
You may find that you're showing up #1 for a few phrases, then later on you're showing up for the others.
While your SEO campaign is going, you'll receive regular reports on the progress of the campaign so that you can see things are moving in the right direction!
A person can definitely do SEO themselves, just like a person can do landscaping themselves.
You've probably had customers who did their own landscaping and they did a decent job at it. You've probably also had customers who definitely didn't know what they were doing.
At the end of the day, if you have a strong interest in learning a technical field like SEO, you might just do a good job for yourself.
However, if you're not really savvy with internet terminology you might have a difficult time learning SEO.
It's important to mention here that if you decide to try and do your own SEO, be aware that Google also has penalties for mistakes. Make sure you're certain of what you're doing before diving in!
There are 3 main parts to SEO:
- Optimizing your website by adding relevant words, increasing it's speed, adding code, etc.
- Building up the popularity of your site by getting other sites link to you.
- Optimizing your Google Business Profile (this helps you show up better in Google Maps).
The best way to do SEO is to focus on all 3 of these parts.
When you do all 3 of these well, your website typically starts moving up in the search results because search engines start to get the idea that your website is the most relevant.
It's important to note that while your SEO campaign is going, your competitors may also have an SEO campaign as well.
That means that you're not just competing with other landscapers, but you're also competing with their SEO companies.
That's why it's important to work with someone who specializes in your industry!
In many cases SEO companies work. However, it's important that you ask the right questions before diving in with a company.
Here are a few helpful questions you can ask a company before signing an agreement with them:
- Can you show me results you've gotten for other landscapers?
- How many searches are there every month for landscaping services in my area?
- How many leads do you estimate I'll receive every month if I sign up with you?
- How long do you estimate it will take for me to see those leads come in?
It's fairly common that SEO companies will not know these answers and that they won't care to find out.
If they can't answer these questions, do you really think that they're going to do a good job for you?